A Powerful Journey of Spice, Woods, and Incense Purpose by Amouage is a woody oriental fragrance that offers a bold and complex experience for both men and women. Launched in 2023 and created by Quentin Bisch, this scent marks a return to Amouage’s signature style of rich, layered compositions that leave a lasting impression. The fragrance opens with a vibrant and spicy mix of olibanum, black pepper, pink pepper, chili pepper, and bergamot, creating an immediate sense of energy and warmth. The heart blends earthy vetiver, papyrus, sandalwood, and a hint of rose, adding depth and refinement. The base of akigala wood, saffron, suede, and mystic accords completes the composition with a smooth, smoky elegance. Purpose is celebrated for its strong incense note, cozy character, and remarkable complexity. Designed to evoke a sense of peace and completeness, it combines bright citrus facets with dark woods and smoky warmth. Many find it particularly well-suited for colder seasons and moments when a comforting, powerful scent is desired. For those seeking a fragrance that blends spice, wood, and incense into a statement of strength and serenity, Purpose is an unforgettable choice.